DATA PRIVACY Compliant with Digital Personal Data Protection (DPDP) Act, 2023 & IT Act, 2000
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DPDP ACT 2023 COMPLIANT

Privacy Policy

Effective Date: January 1, 2026 | Last Updated: September 2026
Data Fiduciary: Peethmart Private Limited (CIN: U10619MH2022PTC384592), Nashik, Maharashtra, India.

📜 1. Scope & Commitment

Peethmart Private Limited ("PeethMart", "we", "us", "our") is dedicated to safeguarding your personal data and privacy. This Privacy Policy details how we collect, process, store, and protect digital personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By accessing peethmart.in, creating an order, or utilizing our services, you acknowledge that you have reviewed and consented to the practices described in this policy.

📋 2. Personal Data We Collect

We strictly limit our data collection to what is necessary for fulfilling your orders, delivering wholesome packaged food products, and complying with statutory fiscal requirements under Indian Law:

Identity & Contact Full Name, Mobile Number, Email Address, Delivery / Billing Postal Address, Pin Code.
Transaction Details Order contents, SKU numbers, quantities, delivery timestamps, and payment reference IDs. (Note: We never store raw Credit/Debit card numbers or CVV. Payments are securely tokenized via RBI-authorized payment aggregators).
B2B Verification Data Legal Entity Name, Business Type, GSTIN, FSSAI License Number, Authorized Signatory Contact.
Device & Technical IP address, browser type, operating system, and session tokens utilized solely for cart persistence and fraud prevention.

🎯 3. Purpose of Processing Your Data

Your digital personal data is processed solely for lawful specified purposes:

🤝 4. Disclosures & Data Processors

We share data exclusively with trusted Data Processors operating under strict confidentiality and security agreements:

⚖️ 5. Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023, you enjoy distinct rights:

🛡️ 6. Data Security & Storage within India

In accordance with Indian sovereignty and regulatory norms, all customer and transaction data is securely hosted on servers adhering to Indian data localization directives. We implement industry-standard 256-bit SSL encryption in transit, strict role-based internal access controls, and periodic security evaluations.

Data Retention: Personal data associated with transactions is retained for the statutory period mandated under the Central Goods and Services Tax Act, 2017 (typically up to 6–8 years for financial audit logs), after which it is securely anonymized or permanently purged.

👮 7. Grievance Redressal & Data Protection Desk

In compliance with Rule 5(9) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the DPDP Act, 2023, the details of our designated Grievance & Data Protection Cell are:

Grievance Body PeethMart Consumer Care & Data Protection Cell
Official Email grievance@peethmart.in / care@peethmart.in
Operating City Nashik, Maharashtra, India
Resolution Timeline Acknowledgment within 48 hours; Redressal within 30 days.